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Trends Driving the Age of Adaptability

For more than 10 years, we have been tracking FOUR key FORCES impacting the future of work:

  • Shifting Demographics
  • Tech Advancement
  • Competitive Drivers
  • Individual Choice

For 2024, we’ve identified 14 underlying TRENDS that provide INSIGHTS into both employee and employer perspectives.

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Trends Driving The Age of Adaptability

Amid rapid technological and socio-economic changes, people and companies need to adapt to thrive. A “New Employer-Employee Compact” is emerging as innovations in digitization, automation, and sustainability reshape and reinvent traditional roles and transform the modern workforce.

Shifting Demographics

Despite influxes of Gen Z workers, workforces globally continue to age. To fill gaps, organizations must leverage untapped talent pools, including seasoned employees, returners/career changers, and employees with less traditional experience.

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Tech Adoption

As generative AI evolves at a rapid pace, experience tells us that technology has proven to be a powerful ally, augmenting rather than replacing human capabilities. Harnessing the potential of AI to drive growth and productivity gains will require companies to prioritize people.

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Competitive Drivers

Amid economic uncertainty and intensifying competition for talent, organizations must take decisive actions to attract and retain top talent while advancing their sustainability commitments. Employees today are increasingly seeking purpose and meaning in their work, flexible arrangements that integrate with their lifestyles, opportunities to continuously develop new skills, fair pay for fair work, and leadership that cares about more than just profits.

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Individual Choice

Centered around the “consumerization of work,” a new employer-employee relationship has emerged where people expect to “consume” work much like they do other aspects of life — on their own schedules and in ways tailored to their individual needs.

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Jonas Prising

CHAIRMAN AND CEO, MANPOWERGROUP

“The pace of technological development coupled with the global prioritization of climate action is rapidly accelerating the transformation of jobs and skills. Organizations have a responsibility to their people and communities to provide transparency, upskilling, and dedicated career support to navigate this new era.”

In the dynamic landscape of the modern workplace, seismic shifts are reshaping the foundations of how we define work. The convergence of technological breakthroughs, global connectivity, and a rapidly evolving socio-economic fabric has unearthed a wave of transformative forces, creating a nexus where innovation and adaptation collide. 
A “New Employer-Employee Compact” is emerging as traditional roles are rebalancing and being reinvented in the face of unprecedented change and opportunities. Creativity, collaboration, and flexibility are central to a thriving future and workplace as sustainability, digitization, and automation reshape the way we work. 
case studies
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Leveraging Untapped Talent Pools

Fostering workforce continuity

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Tech Advancement

Technology is a powerful ally

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Competitive Drivers

Navigating the Intersection of Green, Tech and Innovation

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Individual Choice

The rise of career consumerism

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Looking Ahead

The world of work is changing more rapidly than ever before. Shifting Demographics, Tech Advancement, Competitive Drivers, and Individual Choice create both challenges and opportunities for employers. One constant, however, remains — megatrends, such as generative AI, automation, nearshoring, and green business transformation, will continue to accelerate.

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